Botdog vs HeyReach: LinkedIn Automation for Small Teams vs Agencies (2025)
Botdog and HeyReach are two fantastic LinkedIn automation tools that offer sophisticated campaign management, safety features, and team collaboration - but they're designed for completely different user types.
In this guide, we'll break down the key differences between Botdog and HeyReach across pricing, features, team management, and target audiences. By the end, you'll know exactly which platform will best fit your specific use case and budget.
TLDR: Choose Botdog if you're a solopreneur, founder, or small sales team (1-15 accounts) and are looking for simple, affordable LinkedIn-only automation that's easy to set up and rely on. If you're running an agency that needs 20+ LinkedIn accounts and/or whitelabel branding for clients, you have the budget for premium agency-focused features, and multi-account scaling is your primary requirement, HeyReach is your best bet.
Botdog at a glance
Botdog is the simplest automation tool for salespeople and small teams. It’s exclusively focused on LinkedIn automation with an emphasis on safety, affordability, and ease of use. Botdog’s core philosophy is to make LinkedIn automation accessible to individual sales reps and small teams without the complexity or cost of enterprise solutions.
Key features:
- Cloud-based LinkedIn automation with human-like behavior
- AI-powered lead filtering and personalization
- Unified team inbox for collaboration
- Built-in safety features (auto-withdraw, randomized timing)
- Quick 3-minute setup process
- Comprehensive analytics and reporting
User feedback: Botdog has a 4.9/5 star rating on G2 (41 reviews), with users consistently praising its simplicity and responsive support.
HeyReach at a glance
HeyReach is a cloud-based LinkedIn automation platform that specializes in multi-account campaign management. It allows users to connect multiple LinkedIn profiles and run coordinated outreach campaigns across all accounts simultaneously, with all responses flowing into a single unified inbox.
HeyReach was specifically designed for users who need to manage LinkedIn outreach at scale. While they do offer individual plans, their homepage prominently features "unlimited senders, one fixed cost", which refers to their $1,999/month unlimited package. This positioning clearly indicates that they're targeting agencies and large sales teams with substantial budgets and multi-account management needs, rather than individual users or small teams.
Key features:
- Multiple LinkedIn senders per campaign
- Whitelabel branding for agency use
- Unified inbox across all connected accounts
- Extensive API and webhook integrations (20+)
- Agency-focused reporting and analytics
- Flat-rate pricing for unlimited accounts (on highest tier)
User feedback: HeyReach holds a 4.7/5 star rating on G2 (55 reviews). Users often highlight its scalability and great customer support.
Campaign automation & sequences
Botdog:
- Multi-step LinkedIn sequences (invites, messages, follow-ups)
- Cloud-based automation with no artificial limits
- AI-powered personalization and lead qualification
- Safe, human-like timing patterns
- Automatic sequence stops when prospects reply
HeyReach:
- Multi-step campaigns with unlimited daily sends
- Load distribution across multiple sender accounts
- Campaign templates and bulk management
- Advanced scheduling and timing controls
- Multi-account campaign coordination
Who wins? It’s a tie - they both excel at sequence automation, but Botdog focuses on simplicity while HeyReach emphasizes scale.
Team management & multi-account support
Botdog:
- Unified dashboard for multiple LinkedIn accounts
- Team inbox with shared conversation management
- Account delegation without password sharing
- Individual user permissions and roles
- Team performance analytics
HeyReach:
- Dozens of LinkedIn accounts per campaign
- Centralized management across all senders
- Agency-level user permissions
- Whitelabel dashboard for client presentation
- Advanced team collaboration features
Who wins? HeyReach - it’s purpose-built for managing large numbers of accounts with agency-specific features.
Safety & compliance
Botdog:
- Human-like behavior patterns with randomized timing
- Conservative daily limits based on account age and history
- Automatic invitation withdrawal to maintain clean metrics
- Cloud-based automation eliminates local detection risks
- Real-time account health monitoring
HeyReach:
- Multi-account load distribution to avoid individual account limits
- Automatic sender rotation to minimize risk
- Built-in warm-up sequences for new accounts
- Enterprise-grade security infrastructure
- Dedicated IP addresses for large accounts
Who wins? It’s a tie - both Botdog and HeyReach prioritize account safety and use different approaches to keep your account safe.
Integrations & API access
Botdog covers the essential integrations needed by small sales teams:
- CRM: HubSpot, Salesforce, Pipedrive
- Automation: Zapier for workflow connectivity
- Communication: Slack notifications
- Data: Built-in email finder and data enrichment
- API: Public API for custom integrations
HeyReach offers a more extensive integration ecosystem:
- CRM: Native connections to 15+ CRM platforms
- Webhooks: 20+ webhook events for real-time data sync
- Marketing tools: Apollo, Outreach, SalesLoft integration
- Analytics: Advanced reporting integrations
- Custom development: Comprehensive API documentation
Who wins? HeyReach has a more extensive integration ecosystem, though Botdog does cover the essentials well.
AI & personalization
Botdog:
- AI lead review and filtering
- Automated personalization suggestions
- Smart reply recommendations
- Advanced merge tags and custom fields
- Image/video message support
HeyReach:
- Standard personalization tokens
- Campaign optimization suggestions
- Basic AI-powered features
- Template management system
- Bulk personalization tools
Who wins? Botdog - they currently have more advanced AI features for personalization and lead qualification.
Ease of use & setup time
Botdog emphasizes its "3-minute setup", and user reviews confirm this simplicity. Botdog was designed for salespeople who want to start outreach quickly without technical complexity. The learning curve is minimal, and most users are fully operational within their first session.
HeyReach is a bit more complex due to its multi-account management capabilities. While this does provide more power, it also requires more initial configuration. The learning curve is moderate, and agencies typically need a few days to optimize their multi-account setup. That said, their support team is very hands-on during the onboarding process to simplify things for their users.
Who wins? Botdog wins for simplicity, but it’s a tie if you plan to make full use of HeyReach’s agency features (in that case, the extra time spent on setup is worthwhile).
Customer support
Botdog:
HeyReach:
Who wins? It’s a tie - both platforms excel at customer support!
Pricing analysis: Botdog vs. HeyReach
Botdog and HeyReach both have very different pricing structures. Botdog focuses on adding more advanced features (e.g., webhooks, API, and AI personalization) across its pricing tiers, whereas HeyReach focuses on scaling tiers by the number of accounts/senders needed.
So, to determine which tool is the most affordable, it’s important to consider how many accounts you’ll need to connect and how often you’d like to be billed. Botdog offers monthly, 3-month, 6-month, or annual plans, while HeyReach only appears to offer a monthly option.
For small teams (1-15 accounts), Botdog offers significant cost savings, especially with annual billing. Prices start from $69/account/month, billed monthly or $35/account/month, billed annually. If you need 10+ accounts, prices drop to $55/account/month billed monthly or $28/account/month billed annually. In comparison, HeyReach costs $79/account/month (or $59/account/month for 10+ accounts), with no annual billing options.
The crossover point arrives at 19 accounts. If you’re managing 20+ accounts, HeyReach's agency package becomes more attractive than Botdog’s monthly package. While Botdog’s annual pricing is still cheaper than HeyReach’s for agencies managing up to 36 accounts, HeyReach offers more support and features for large-scale teams, so they’re the better option regardless of price.
For enterprise-scale teams (50+ accounts), HeyReach's unlimited plan at $1,999/month becomes incredibly cost-effective. If you’re a large agency managing hundreds of LinkedIn accounts, this is a very lucrative price for all that’s included.
*While Botdog offers better per-account value even at enterprise scale, HeyReach provides dedicated enterprise support, unlimited account management, and infrastructure specifically designed for large-scale agency operations.
Key takeaways
Both Botdog and HeyReach are excellent LinkedIn automation platforms that serve their target audiences exceptionally well. The choice comes down to your specific use case.
Botdog is the clear winner if you’re a…
Individual sales rep: Sarah is an SDR at a SaaS startup. She needs to generate 50 qualified leads per month through LinkedIn outreach while managing her existing pipeline. Botdog's $35/month annual plan gives her solid automation features without complexity.
Small sales team: A 5-person sales team wants to coordinate their LinkedIn outreach efforts. Botdog's team features and unified inbox let them collaborate effectively for $140/month (annual billing), compared to HeyReach's $295/month.
Budget-conscious founder: An early-stage startup founder needs LinkedIn automation but has a limited budget. Botdog's pricing and focus on essentials provide maximum value without paying for unused agency features.
HeyReach is the clear winner if you’re a…
Lead generation agency: A digital marketing agency manages LinkedIn campaigns for 30 B2B clients. They need whitelabel branding, multi-account management, and detailed client reporting. HeyReach's agency plan at $999/month makes the most sense and gives them room to add 20 more clients in the future.
Large sales team: An enterprise company runs LinkedIn outreach across 100+ sales reps. HeyReach's unlimited plan at $1,999/month provides substantial savings compared to per-user pricing models.
Both platforms will definitely help you scale your LinkedIn outreach effectively - the question is which one matches your team size, budget, and complexity requirements.
Ready to get started? Try Botdog's 7-day free trial if you're a small team looking for simple, effective LinkedIn automation. If you're an agency needing advanced multi-account management and whitelabel features, check out HeyReach!
