Personalize every message at scale, in seconds

AI Variables are dynamic placeholders that Botdog fills in automatically using AI for each prospect. Instead of writing one template that fits everyone, you write a prompt, like "reference their most recent LinkedIn post", and Botdog generates a unique, personalized line for every lead in your campaign.

Botdog reads each prospect's LinkedIn profile, including their headline, role, company, and recent posts. The AI then generates a custom opener or line based on the instructions you set. Every recipient gets a message tailored to them, without you writing each one manually.

Done well, no. AI Variables are designed to sound natural and reference real, specific details from each prospect's profile. Because the output is grounded in actual data, their post, their role, their company, it reads like a human took the time to research before writing. We recommend reviewing your prompt and previewing a few outputs before launching a campaign.

AI Variables can reference a prospect's recent LinkedIn posts, their job title and role, their company, their headline, and other public profile details. You control what gets used by writing the prompt that guides the AI.

Yes. AI Variables work with leads imported from Sales Navigator, regular LinkedIn search, post likes/reactions, CSV uploads, or any other source you use in Botdog. Once leads are in a campaign, the AI generates personalized variables for each one.

Personalized openers consistently outperform generic templates in LinkedIn outreach. By referencing something specific to each prospect, your messages stand out from the dozens of templated requests they receive every week. Most users see a meaningful lift in reply and acceptance rates after switching from static templates to AI Variables.

AI Variables are included in Botdog plans that support them — check the pricing page for the latest details on which plan tiers include AI personalization.