Personalize every message at scale, in seconds
No more "Hi {firstName}, hope you're well." Botdog's AI Variables automatically generate a unique, relevant opener for every prospect, referencing their recent posts, role, or company, so every message feels handwritten, even when you're sending hundreds.
See the Difference
Stop sounding like every other automated outreach
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Generic templates everyone ignores
"Hi {firstName}, I came across your profileโฆ" Prospects spot automation in two seconds.
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Manual personalization doesn't scale
Writing a custom opener for each lead means 30 messages a day, max.
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Outdated context, wasted touchpoints
By the time you find something to mention about a prospect, the moment has passed.
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Unique opener for every prospect
AI writes a tailored line for each lead from their actual profile, work history, education, summary or recent posts, at the speed of automation.
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Hundreds of personalized messages per day
Set your prompt once, run your campaign, every recipient gets a one-of-a-kind message.
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Preview before you send
Test your prompt against real profiles from your list and see exactly what the AI will write.
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How Botdog Works
Tailored to Each Prospect
AI Variables can read each lead's location, work experience, education, summary and websites, then generate a line that fits naturally into your message. Mention their latest role change or something specific about their company, automatically, with a fallback if there's nothing to say.
Set Your Prompt, Once
Tell the AI what to reference and how to sound. Start from the prompt-template library, openers, questions tied to their role, industry hooks, then adapt. Botdog validates the prompt before you save it.
Works Inside Any Campaign
Drop AI Variables into connection requests, follow-ups, InMails or snippets. Combine them with standard merge tags like first name and company to build messages that feel hand-crafted but run on autopilot.
What people say about Botdog
Real stories. Real results.
Kate G.
I like that Botdog is very intuitive, making it easy even for someone who has never used it before or read any instructions to use it immediately. The initial setup was extremely easy, and it's well integrated with our other tools. It saves an enormous amount of time by automating LinkedIn outreach, allowing my sales team to take over only when a lead replies.
Valentin S.
Siva D.
Kathy L.
I like how easy it is to import and automate the request addition in Botdog. It's a simple search on the system and adding the link to Botdog is as simple as it gets. The initial setup was very simple; I just created a username and connected LinkedIn.
Mohamed A.
Botdog is straightforward and easy to use. It helps me get the tasks I need done - fast and without friction. I use it for product and service discovery, and it consistently leads me to insightful conversations with potential customers every week. It is still quite cheap in comparison with other tools.
Kamil J.
Toni H.
๐ ๐๐ ๐ ๐๐๐ซ๐ ๐๐ญ๐๐ซ๐ญ๐ข๐ง๐ ๐๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐ฒ, Iโd Skip Manual LinkedIn Engagement and Head Straight to ๐๐จ๐ญ๐๐จ๐ ๐ก
Eldad Stinbook
Cloud Evangelist | Infrastructuโฆ
I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.
Greg Miller
Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.
Rasmus Chow
Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.
Sarah Johnson
VP Sales | SaaS
Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.
Marco Bianchi
Founder | Agency
Kate G.
I like that Botdog is very intuitive, making it easy even for someone who has never used it before or read any instructions to use it immediately. The initial setup was extremely easy, and it's well integrated with our other tools. It saves an enormous amount of time by automating LinkedIn outreach, allowing my sales team to take over only when a lead replies.
Valentin S.
Siva D.
Kathy L.
I like how easy it is to import and automate the request addition in Botdog. It's a simple search on the system and adding the link to Botdog is as simple as it gets. The initial setup was very simple; I just created a username and connected LinkedIn.
Mohamed A.
Botdog is straightforward and easy to use. It helps me get the tasks I need done - fast and without friction. I use it for product and service discovery, and it consistently leads me to insightful conversations with potential customers every week. It is still quite cheap in comparison with other tools.
Kamil J.
Toni H.
๐ ๐๐ ๐ ๐๐๐ซ๐ ๐๐ญ๐๐ซ๐ญ๐ข๐ง๐ ๐๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐ฒ, Iโd Skip Manual LinkedIn Engagement and Head Straight to ๐๐จ๐ญ๐๐จ๐ ๐ก
Eldad Stinbook
Cloud Evangelist | Infrastructuโฆ
I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.
Greg Miller
Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.
Rasmus Chow
Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.
Sarah Johnson
VP Sales | SaaS
Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.
Marco Bianchi
Founder | Agency
Frequently Asked Questions About AI Variables
Get answers to common questions about this Botdog feature
AI Variables are dynamic placeholders that Botdog fills in automatically using AI for each prospect. Instead of writing one template that fits everyone, you write a prompt, like "reference their most recent LinkedIn post", and Botdog generates a unique, personalized line for every lead in your campaign.
Botdog reads each prospect's LinkedIn profile, including their headline, role, company, and recent posts. The AI then generates a custom opener or line based on the instructions you set. Every recipient gets a message tailored to them, without you writing each one manually.
Done well, no. AI Variables are designed to sound natural and reference real, specific details from each prospect's profile. Because the output is grounded in actual data, their post, their role, their company, it reads like a human took the time to research before writing. We recommend reviewing your prompt and previewing a few outputs before launching a campaign.
AI Variables can reference a prospect's recent LinkedIn posts, their job title and role, their company, their headline, and other public profile details. You control what gets used by writing the prompt that guides the AI.
Yes. AI Variables work with leads imported from Sales Navigator, regular LinkedIn search, post likes/reactions, CSV uploads, or any other source you use in Botdog. Once leads are in a campaign, the AI generates personalized variables for each one.
Personalized openers consistently outperform generic templates in LinkedIn outreach. By referencing something specific to each prospect, your messages stand out from the dozens of templated requests they receive every week. Most users see a meaningful lift in reply and acceptance rates after switching from static templates to AI Variables.
AI Variables are included in Botdog plans that support them, check the pricing page for the latest details on which plan tiers include AI personalization.
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