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How To Personalize Your LinkedIn Messages At Scale with Botdog

Add any custom field to your messages: company info, location, role, or personalized snippets. Import your leads from CSV, map your fields, and let Botdog handle the personalization. Get better reply rates with messages that feel human, not copy-pasted.

See the Difference

Add unlimited custom data to personalize outreach

Before Personalization Variables

✕
Limited to LinkedIn fields
Can only personalize with name, company, title. Need more context to stand out
✕
Manual personalization doesn't scale
Writing custom messages one by one. Can only send 20 per day before burning out
✕
Generic messages get ignored
Prospects can tell your message is a template. Delete without reading

After Personalization Variables

✓
Import any custom data
Add columns for pain points, mutual connections, recent news, funding info - anything you want
✓
Personalize at scale
Use {{custom_field}} in messages. Send 500 personalized messages as fast as 500 generic ones
✓
Higher response rates
Messages feel genuinely personal. Prospects respond because you clearly did research

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Personalization at Scale

Import a CSV, map your columns once, and Botdog personalizes every message.

Simple

Import your CSV, map your columns once, and never copy-paste again. Botdog automatically fills in all the custom data for each person you message.

Flexible

Use any data from your CSV in your messages: company names, locations, conversation starters, or AI-generated snippets. If it's in your spreadsheet, Botdog can use it.

Smart

Set backup text for missing data so your messages always make sense.

What people say about Botdog

Real stories. Real results.

I loved that Botdog allows tailoring messages based on LinkedIn connections and personalising them by pulling in data from my CSV file. Being able to upload a CSV of data for contacts I want to approach is invaluable, as I can pull data from sources like Tami. Tailoring messages based on whether I'm connected to a prospect or not is really helpful, as it makes it seem like the message has come directly from me instead of just sending out bulk messages. Additionally, setting up Botdog was easy peasy.

Kate G.

I like that Botdog is very intuitive, making it easy even for someone who has never used it before or read any instructions to use it immediately. The initial setup was extremely easy, and it's well integrated with our other tools. It saves an enormous amount of time by automating LinkedIn outreach, allowing my sales team to take over only when a lead replies.

Valentin S.

I think the ease of use of Botdog is great. It's really easy to set up a campaign in just a few minutes, allowing me to create simple campaigns with many touch points for each LinkedIn campaign. I can personalize the messages, which makes each connection and prospecting opportunity unique. This ease of setup is valuable because it just takes about ten minutes to get started, which I really appreciate.

Siva D.

I love that setting up LinkedIn automation with Botdog is super easy. It's incredible how I can set up campaigns to auto-connect with people I'm interested in, which saves me an incredible amount of time. I appreciate not having to manually connect on LinkedIn anymore, which I used to do in the past. This feature is a game changer for me. The responsive customer support team is also a big plus. If I ever have an issue, they are very responsive, which is incredibly important to me.

Kathy L.

I like how easy it is to import and automate the request addition in Botdog. It's a simple search on the system and adding the link to Botdog is as simple as it gets. The initial setup was very simple; I just created a username and connected LinkedIn.

Mohamed A.

Botdog is straightforward and easy to use. It helps me get the tasks I need done - fast and without friction. I use it for product and service discovery, and it consistently leads me to insightful conversations with potential customers every week. It is still quite cheap in comparison with other tools.

Kamil J.

I love how Botdog helps me automate connection requests and messages on LinkedIn, saving me so much time compared to doing it manually. I think the best thing about Botdog is how easy it is to use; it takes just a few minutes to build a campaign, and it's super straightforward. It's also valuable because it's intuitive, allowing me to save time without having to learn a complicated tool. Botdog really makes sense for me since I'm not interested in email automation, just LinkedIn, and the initial setup was very easy.

Toni H.

🚀 𝐈𝐟 𝐈 𝐖𝐞𝐫𝐞 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐌𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐨𝐝𝐚𝐲, I’d Skip Manual LinkedIn Engagement and Head Straight to 𝐁𝐨𝐭𝐝𝐨𝐠 💡

When I began building my business, LinkedIn engagement seemed like the go-to for networking and growth. But looking back, I see it drained more time, energy, and money than it delivered in results.

Eldad Stinbook

Cloud Evangelist | Infrastructu…

I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.

Greg Miller

Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.

Rasmus Chow

Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.

Sarah Johnson

VP Sales | SaaS

Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.

Marco Bianchi

Founder | Agency

Kate G.

Valentin S.

Siva D.

Kathy L.

Mohamed A.

Kamil J.

Toni H.

When I began building my business, LinkedIn engagement seemed like the go-to for networking and growth. But looking back, I see it drained more time, energy, and money than it delivered in results.

Eldad Stinbook

Cloud Evangelist | Infrastructu…

I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.

Greg Miller

Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.

Rasmus Chow

Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.

Sarah Johnson

VP Sales | SaaS

Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.

Marco Bianchi

Founder | Agency

Frequently Asked Questions About Personalization Variables

Get answers to common questions about this Botdog feature

Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.

You can add unlimited custom fields to personalize your messages at scale. Include company pain points, funding rounds, job changes, mutual connections, or any other relevant data. Each column in your CSV becomes available as a {{merge_tag}} you can use in your campaign messages.

No, there's no speed impact regardless of how many custom fields you use. Personalization happens instantly when messages are sent.

Yes, add any company-specific data as columns in your CSV import. Each column becomes available as {{field_name}} in your messages. Include funding rounds, tech stack, recent news, pain points, or anything else. This lets you send highly personalized messages at scale.

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