Every column in your spreadsheet becomes a merge tag
You already know things about your prospects that LinkedIn doesn't: the event they attended, the product they trialled, the mutual contact who introduced you. Botdog imports any column from your CSV as a custom attribute, lets you drop it into any message as {{tag}}, and lets you set a fallback so nobody ever receives "Hi {{firstName}}".
See the Difference
Personalization that goes beyond first name
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Two fields, take it or leave it
First name and company, and everything else you know about the lead stays in the spreadsheet.
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Broken tags
One empty cell and a prospect gets "Hi , I saw that works at ".
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Edits mean re-imports
Fix one wrong company name and you're rebuilding the campaign.
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Any column, any name
{{event}}, {{mutualContact}}, {{painPoint}} - whatever your CSV has, Botdog imports.
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Fallbacks built in
Write {{firstName|there}} and empty cells become "Hi there".
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Edit in place
Fix a lead's attributes from the Contacts page; the next message uses the new value.
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Merge Tags Done Properly
LinkedIn data, automatically
First name, last name, full name, title and current company are filled from LinkedIn for every source โ including imports that didn't come from a CSV.
Custom attributes from CSV
Map any column at upload. The editor highlights valid tags, flags typos, and groups your custom attributes separately so you always know what's available.
Everywhere you write
Campaign messages, InMails, connection requests, snippets and AI Variable prompts all accept the same tags, one syntax across the product.
What people say about Botdog
Real stories. Real results.
Kate G.
I like that Botdog is very intuitive, making it easy even for someone who has never used it before or read any instructions to use it immediately. The initial setup was extremely easy, and it's well integrated with our other tools. It saves an enormous amount of time by automating LinkedIn outreach, allowing my sales team to take over only when a lead replies.
Valentin S.
Siva D.
Kathy L.
I like how easy it is to import and automate the request addition in Botdog. It's a simple search on the system and adding the link to Botdog is as simple as it gets. The initial setup was very simple; I just created a username and connected LinkedIn.
Mohamed A.
Botdog is straightforward and easy to use. It helps me get the tasks I need done - fast and without friction. I use it for product and service discovery, and it consistently leads me to insightful conversations with potential customers every week. It is still quite cheap in comparison with other tools.
Kamil J.
Toni H.
๐ ๐๐ ๐ ๐๐๐ซ๐ ๐๐ญ๐๐ซ๐ญ๐ข๐ง๐ ๐๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐ฒ, Iโd Skip Manual LinkedIn Engagement and Head Straight to ๐๐จ๐ญ๐๐จ๐ ๐ก
Eldad Stinbook
Cloud Evangelist | Infrastructuโฆ
I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.
Greg Miller
Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.
Rasmus Chow
Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.
Sarah Johnson
VP Sales | SaaS
Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.
Marco Bianchi
Founder | Agency
Kate G.
I like that Botdog is very intuitive, making it easy even for someone who has never used it before or read any instructions to use it immediately. The initial setup was extremely easy, and it's well integrated with our other tools. It saves an enormous amount of time by automating LinkedIn outreach, allowing my sales team to take over only when a lead replies.
Valentin S.
Siva D.
Kathy L.
I like how easy it is to import and automate the request addition in Botdog. It's a simple search on the system and adding the link to Botdog is as simple as it gets. The initial setup was very simple; I just created a username and connected LinkedIn.
Mohamed A.
Botdog is straightforward and easy to use. It helps me get the tasks I need done - fast and without friction. I use it for product and service discovery, and it consistently leads me to insightful conversations with potential customers every week. It is still quite cheap in comparison with other tools.
Kamil J.
Toni H.
๐ ๐๐ ๐ ๐๐๐ซ๐ ๐๐ญ๐๐ซ๐ญ๐ข๐ง๐ ๐๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐ฒ, Iโd Skip Manual LinkedIn Engagement and Head Straight to ๐๐จ๐ญ๐๐จ๐ ๐ก
Eldad Stinbook
Cloud Evangelist | Infrastructuโฆ
I subscribed -- in the seven-day free trial, I got several meetings booked. Much better response rate than my LinkedIn Sales Nav InMessages.
Greg Miller
Awesome team! Switching to bot dog - I've been using Dripify and it's wayyy too expensive for the value it provides.
Rasmus Chow
Botdog has completely changed how I approach LinkedIn outreach. I went from sending 10 connections a day manually to 100+ automated, and my response rate actually went up.
Sarah Johnson
VP Sales | SaaS
Best LinkedIn automation tool I've tried. Simple to set up, doesn't get your account flagged, and the team support is fantastic. Worth every penny.
Marco Bianchi
Founder | Agency
Frequently Asked Questions About Personalization Variables
Get answers to common questions about this Botdog feature
Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.
You can add unlimited custom fields to personalize your messages at scale. Include company pain points, funding rounds, job changes, mutual connections, or any other relevant data. Each column in your CSV becomes available as a {{merge_tag}} you can use in your campaign messages.
No, there's no speed impact regardless of how many custom fields you use. Personalization happens instantly when messages are sent.
Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.
Yes, add any company-specific data as columns in your CSV import. Each column becomes available as {{field_name}} in your messages. Include funding rounds, tech stack, recent news, pain points, or anything else. This lets you send highly personalized messages at scale.
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