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How To Personalize Your LinkedIn Messages At Scale with Botdog

Add any custom field to your messages: company info, location, role, or personalized snippets. Import your leads from CSV, map your fields, and let Botdog handle the personalization. Get better reply rates with messages that feel human, not copy-pasted.

Personalization Variables illustration

See the Difference

Add unlimited custom data to personalize outreach

Before Personalization Variables

Limited to LinkedIn fields

Can only personalize with name, company, title. Need more context to stand out

Manual personalization doesn't scale

Writing custom messages one by one. Can only send 20 per day before burning out

Generic messages get ignored

Prospects can tell your message is a template. Delete without reading

After Personalization Variables

Import any custom data

Add columns for pain points, mutual connections, recent news, funding info - anything you want

Personalize at scale

Use {{custom_field}} in messages. Send 500 personalized messages as fast as 500 generic ones

Higher response rates

Messages feel genuinely personal. Prospects respond because you clearly did research

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Stop copying and pasting the same data over and over

Personalized messages get better response rates. We built custom fields for people who are tired of copying and pasting the same information into every message.

Simple

Import your CSV, map your columns once, and never copy-paste again. Botdog automatically fills in all the custom data for each person you message.

Flexible

Use any data from your CSV in your messages: company names, locations, conversation starters, or AI-generated snippets. If it's in your spreadsheet, Botdog can use it.

Smart

Set backup text for missing data so your messages always make sense.

What people say about Botdog

Real stories, real results

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Frequently Asked Questions About Personalization Variables

Get answers to common questions about this Botdog feature

Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.

You can add unlimited custom fields to personalize your messages at scale. Include company pain points, funding rounds, job changes, mutual connections, or any other relevant data. Each column in your CSV becomes available as a {{merge_tag}} you can use in your campaign messages.

No, there's no speed impact regardless of how many custom fields you use. Personalization happens instantly when messages are sent.

Import any CSV with custom columns into Botdog - each column becomes a merge tag you can use as {{field_name}} in your messages. Add unlimited fields like company pain points, funding info, or personal notes. Personalization happens instantly with no impact on sending speed.

Yes, add any company-specific data as columns in your CSV import. Each column becomes available as {{field_name}} in your messages. Include funding rounds, tech stack, recent news, pain points, or anything else. This lets you send highly personalized messages at scale.

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