A little more than a year ago, we launched Botdog with a Midjourney-generated logo and a product that could only send invitations and follow-ups.
Since then, we've grown into a fully-fledged tool, helped over 1,000 users across 73 countries send millions of LinkedIn messages, and become the second most-used LinkedIn automation platform by Y Combinator companies.
Now, we’re very much in the same league as some incredibly established tools that have been around for years, so we thought it was time to give Botdog a new look, logo, and website that reflected our growth so far!
What’s changed (and what hasn’t).
When you visit botdog.co or log into your account, you’ll notice a cleaner, more professional design with a much tighter UI. Our logo has changed, but our core mission hasn’t. We’re still the same Botdog dedicated to making LinkedIn automation simple, affordable, and safe for people who don’t have time to mess around with complicated, overpriced tools.
Our pricing, safety features, and 3-minute setup are still the same, but we now look more like the professional (and competitive) tool we’ve become.
Why rebrand now?
Honestly, we outgrew our original look. Back in 2024, when we were a small team building Botdog from scratch, we used a Midjourney-generated logo that did what we needed at the time.
But after an amazing year of growth - agencies like Linked Revenue, Chameleon, and Rethoric made us part of their stack, we became the tool of choice for startups big and small, from Brex to Zapier, and we reached users in 24 US states and 73 countries - we decided that we needed a brand that matched our achievements!
Our old design served us well, but our new design feels perfect for Botdog’s next chapter.
A shoutout to our users!
A rebrand like this only happens when you've built something people actually use, so thank you to the agencies that trusted us to power their client campaigns, even when we were a new player on the market: Linked Revenue, Chameleon, Rethoric, and dozens of others have made Botdog part of their daily workflow.
Thank you to the startups that took a chance on us: Brex, Veracity, Legalsoft, Babble, and Zapier (to name a few). Without you, we wouldn’t be the second-most-used LinkedIn automation tool by YC companies.
Finally, thank you to the hundreds of other salespeople, recruiters, and founders who put their faith in Botdog and now use our platform every day. Your trust has given us the freedom to keep building, and your feedback has helped us shape the Botdog you know and love today. Your willingness to bet on us is the only reason we’re able to rebrand and level up like this after just one year in business.
Have you seen the new Botdog?
If you haven't checked out the new Botdog yet, head over to botdog.co and take a look around. Everything you know still works the same way; we just made it look more professional (but still just as friendly).
If you're new here and curious what Botdog does: we're a cloud-based LinkedIn automation tool that helps salespeople, founders, and recruiters send personalized connection requests and follow-up messages automatically.
Setup takes 3 minutes, pricing starts at $35/month, and we've built our entire approach around keeping your LinkedIn account safe. Start a free trial and try it out for yourself!
