Reply rate now counts InMails and voice messages

We fixed an issue that could make the reply rate on InMail and voice message campaigns look wrong, including showing 0% even when people were replying.

What was happening

Your reply rate is based on the number of people your campaign reached and how many of them replied.

Previously, people reached through InMail or voice messages were not always counted correctly.

This could cause different problems depending on how the campaign was built:

• InMail-only campaigns could show a 0% reply rate even when replies were coming in
• Campaigns mixing connection requests and InMails could show a reply rate that was too high, sometimes even above 100%
• Voice message campaigns could have the same issue when the voice note was the main outreach
• Campaigns using only connection requests and regular typed messages were already correct

What changed

Anyone who receives an InMail or voice message now counts as someone the campaign reached, just like someone who receives a connection request or typed message.

If the same person receives more than one type of outreach, they are still counted only once.

This means reply rates now stay accurate and cannot rise above 100%.

Dashboard numbers are corrected too

We also updated the dashboard areas that use reply rate.

Top campaigns now includes InMail campaigns and ranks them using the people they actually reached.

Campaigns that use connection requests continue to be ranked the same way as before.

Account health now includes InMail and voice message outreach when calculating your Reply Rate score, so those campaigns no longer appear as though they received no replies.

Your past campaigns are already corrected

Reply rates are calculated fresh when you open Botdog.

This means completed campaigns, including older ones, now show the corrected numbers automatically.

You do not need to re-run anything.

The corrected reply rate now appears everywhere it is used, including:

• Campaigns list
• Campaign page
• Campaign Insights
• Campaign comparisons inside Insights
• Top campaigns dashboard card
• Account health dashboard card

One thing to update manually

If you previously generated an AI Insights report for an InMail campaign, its written recommendations were created using the old reply rate and will not change automatically.

Regenerate the AI Insights report to get recommendations based on the corrected numbers.

The rest of the figures on the Insights page are already up to date.