17 LinkedIn posts templates and ideas
How to write a good LinkedIn posts that drives impressions and revenue? The best way to get started is to look at what worked in the past, and learn from the best.
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Original Post
A simple template that anyone can use based on their expertise. We can see Tim's original post worked super well because it got 516 comments, and probably 100,000+ views. It's short, impactful, and makes it easy for people to engage
Include relevant hashtags for wider reach
[Prospect] - drop your [URL] below and I’ll reply with 3 ways you’re [missing an opportunity].
Original Post
A great post - who wouldn't want to comment here? Ken is here using a "Lead Magnet": a post that offers people something in exchange for a comment. The strong opening captures attention with a contrarian view and triggering content on a hot & controversial topic. Anything about remote/hybrid work tends to work pretty easily, because people get very triggered. The post creates immediate, easy engagement with a clear call to action, and ends with a templated signature. Great post that generated 110 comments.
- Strong opening/hook
- Uses short, punchy sentences for readability, excellent use of white space
- Creates clear value proposition
- Clear call to action, makes it easy for people to comment
- Great ending signature ("follow me"), compounds over time
- Uses the optimal 3-5 hashtags
- Could include specific examples of the "Four strategies"
- Could include more FOMO like "I'll reply to the first X people"
You're NOT [thing] if... [List 6-8 common misconceptions]. [State the problem]. [Tease a solution]. [Offer value for engagement]. ___ [Signature].
Call out an uncomfortable industry truth that will trigger comments
Original Post
- Uses a great data visualization to support the argument.
- Builds tension through storytelling and a triggering hook
- Addresses a pressing industry issue.
- Clear structure: problem → explanation → implications → solution. Ends with an engaging question
- Could include specific examples of companies successfully pivoting their pricing.
- Might add concrete steps for implementing outcome-based pricing.
Original Post
Attacking an industry practice that people are tired of will always work. Here Richard is taking on 'comment for content' posts (which, ironically, perform extremely well - as seen in other templates in this database). He backs his critique with actual research data from his Algorithm Report.
While these lead magnet posts do convert better (and can be managed with tools like Botdog - hello Export LinkedIn Post Comments!), his stance against them resonated strongly.
You could use this template for any controversial industry practice: marketing agencies could critique cold calling, recruiters could attack resume ghosting, sales trainers could criticize 'spray and pray' LinkedIn messages, or SaaS founders could challenge pricing models. It's easy to get people jump in the comments whether they agree with you or not.
- Perfect hook - immediately identifies a trend and takes a strong stance against it
- Redirects people to his content (Algorithm Report)
- Use of formatting with emojis (✔️/❌) and clear sections to break up long text
- Creates natural debate by taking a stance on a controversial topic
- Adds data: concrete numbers and percentages
- Could shorten the data section
- Could add a clear call-to-action at the end
- Could include a specific success story of free content performing well
- Could add a signature to close the post
There is a new trend in the industry that brings great results. Yet I hate it. It's called X and here's my take on it... [Share personal opinion + data about why this approach is problematic] [Provide better alternative]
Original Post
Attacking an industry practice that people are tired of will always work. Here Richard is taking on 'comment for content' posts (which, ironically, perform extremely well - as seen in other templates in this database). He backs his critique with actual research data from his Algorithm Report.
While these lead magnet posts do convert better (and can be managed with tools like Botdog - hello Export LinkedIn Post Comments!), his stance against them resonated strongly.
You could use this template for any controversial industry practice: marketing agencies could critique cold calling, recruiters could attack resume ghosting, sales trainers could criticize 'spray and pray' LinkedIn messages, or SaaS founders could challenge pricing models. It's easy to get people jump in the comments whether they agree with you or not.
- Perfect hook - immediately identifies a trend and takes a strong stance against it
- Redirects people to his content (Algorithm Report)
- Use of formatting with emojis (✔️/❌) and clear sections to break up long text
- Creates natural debate by taking a stance on a controversial topic
- Adds data: concrete numbers and percentages
- Could shorten the data section
- Could add a clear call-to-action at the end
- Could include a specific success story of free content performing well
- Could add a signature to close the post
There is a new trend in the industry that brings great results. Yet I hate it. It's called X and here's my take on it... [Share personal opinion + data about why this approach is problematic] [Provide better alternative]
Leave your URL in the comments, I'll give you immediate value for free
Original Post
A simple template that anyone can use based on their expertise. We can see Tim's original post worked super well because it got 516 comments, and probably 100,000+ views. It's short, impactful, and makes it easy for people to engage
- Offers valuable advice for free
- Creates urgency ("I'll do as many as I have time for today")
- Demonstrates expertise and success ("I shook out $170k in incremental revenue")
Include relevant hashtags for wider reach
[Prospect] - drop your [URL] below and I’ll reply with 3 ways you’re [missing an opportunity].
Original Post
A great post - who wouldn't want to comment here? Ken is here using a "Lead Magnet": a post that offers people something in exchange for a comment. The strong opening captures attention with a contrarian view and triggering content on a hot & controversial topic. Anything about remote/hybrid work tends to work pretty easily, because people get very triggered. The post creates immediate, easy engagement with a clear call to action, and ends with a templated signature. Great post that generated 110 comments.
- Strong opening/hook
- Uses short, punchy sentences for readability, excellent use of white space
- Creates clear value proposition
- Clear call to action, makes it easy for people to comment
- Great ending signature ("follow me"), compounds over time
- Uses the optimal 3-5 hashtags
- Could include specific examples of the "Four strategies"
- Could include more FOMO like "I'll reply to the first X people"
You're NOT [thing] if... [List 6-8 common misconceptions]. [State the problem]. [Tease a solution]. [Offer value for engagement]. ___ [Signature].
Call out an uncomfortable industry truth that will trigger comments
Original Post
- Uses a great data visualization to support the argument.
- Builds tension through storytelling and a triggering hook
- Addresses a pressing industry issue.
- Clear structure: problem → explanation → implications → solution. Ends with an engaging question
- Could include specific examples of companies successfully pivoting their pricing.
- Might add concrete steps for implementing outcome-based pricing.
Original Post
Want to build LinkedIn authority but not sure what to post? Curating content is one of the easiest ways to provide value while showcasing your expertise.This post perfectly demonstrates the power of content curation - collecting different post types and formatting them into a helpful resource. Instead of creating everything from scratch, the author has gathered proven formats, added structure, and attributed examples to real experts.Then use Canva to generate a quick carrousel, and you're done with a high engagement post!
Numbers makes complex info digestibleGives creditProvides actionable templates, not just vague adviceEnding call to action to "save this post"
Encourage people to comment (with their favorite post?)
Stuck on what to [activity]? Use these [number] [resource type] to [benefit 1] and [benefit 2].
1/ [Type One] - [Expert Name]
[Brief explanation of method]
[Key structure or elements]
2/ [Type Two] - [Expert Name]
[Brief explanation of method]
- [Bullet point structure]
- [Bullet point structure]
- [Bullet point structure]
[Continue with remaining types]
— [Concluding insight about implementation]
Original Post
To get engagement with a LinkedIn post, you must strike a chord with your audience, and push them to engage. This post nails both elements perfectly.By calling out the LinkedIn content formats everyone's frustrated with, it creates instant connection through shared annoyance. The bullet-point format makes scanning easy, while the tone feels refreshingly human and genuine.It's the perfect "safe-controversial" post - appearing bold while actually saying what most people already agree with. Last but not least, it naturally prompts comments like "Finally someone said it!" or "Me! I still post real content.You can use this to criticize trends in your industry (that everyone hates), or simply write a post that will serve as a platform for others ("what are you working on? leave a comment!").You will also see that Andrea reposted his very own post 4 days after posting for an extra visibility boost (learn more about those techniques on our blog!).
Bullet points for post that's visually punchy and easy to digestCreates sense of belonging ("real posters" vs "fake engagement hunters")Sense of authenticityRepost after 4 days
Not much really, great post
Who's still doing [authentic activity] instead of [popular but criticized trend]?
I'm looking for [what you actually value] not:
Where are the real [professionals/creators/experts] at?
Original Post
This post follows a proven lead generation formula that converts extremely well. It offers a specific resource with clear benefits for the target audience.The magic is in combining curiosity, specificity (exactly 128 prompts), and FOMO (used by "top teams"). The structure opens with the offer, explains benefits with scannable bullets, addresses objections, and repeats the CTA link strategically.Notice it focuses entirely on what the reader gets, not on the company. This format works for any lead magnet - just highlight specific value and practical application.
Opens with clear offer and creates curiosity (why 128??)Uses bullet points for easy scanningMultiple clear calls-to-actionAddresses common objections ("No more generic AI prompts")Includes social proof ("used by best sales teams")
Add numbers/statistics about results achievedInclude one specific example of a prompt
I'm sharing [number] [resource] that [main benefit]
Want them? [link]
It includes:
➜ [Benefit 1]
➜ [Benefit 2]
➜ [Benefit 3]
No more [pain point].
Get it here: [link]
(P.S. [Social proof])
Original Post
This post uses a proven formula for generating leads directly on LinkedIn. It starts with a powerful data-backed success story (10,437 leads) and immediately offers to share the system, creating a low-friction exchange - just connect and comment. Notice the specific instruction ("Comment 'LEADS'") which makes it easy for people to engage (by the way you can use Botdog.co to export and contact a list of people who commented on a post).Everybody should be able to generate high value posts like this: just record a recent case study with a tool like Loom or Vidyard, and share that with people who comment! You will be surprised of the engagement!
Opens with concrete results (10,437 leads)Makes taking action extremely simpleUses social proof ("They did it again. And again.")Creates FOMO with "never seen LinkedIn used this way"Specific instructions to comment reduce friction to engage
Original Post
This post combines insider VC knowledge with a practical framework for founders. The attention-grabbing hook ("spent 30 days trying to give away VC money") immediately creates curiosity, while the structured format delivers concentrated value.Each question addresses a specific blind spot founders have when pitching VCs. The use of emoji bullets and concise explanations makes complex information easy to digest and implement.The ending cleverly filters for qualified leads by inviting only specific types of founders to connect directly - turning content into a lead generation tool.
Strong hook Structured format with clear numbered pointsBalances expertise with actionable adviceNatural call-to-action for qualified prospects
This could feel a bit unnecessarily provocative/disrespectful
I spent [time period] trying to [activity] ... but [surprising outcome].
[Problem statement]. [Solution intro].
Here are [number] [framework type] you need to [desired outcome]:
📌 [Question 1]?
[Explanation of first point. Why it matters.]
📌 [Question 2]?
[Explanation of second point. Why it matters.]
[Continue with remaining points]
If you're [qualification criteria] - [call to action].
- Offers valuable advice for free
- Creates urgency ("I'll do as many as I have time for today")
- Demonstrates expertise and success ("I shook out $170k in incremental revenue")