If you run an agency or sales team, you know how tough it gets to keep cold outreach both consistent and effective.
Lemlist claims to solve that with automation, personalization, and AI-driven tools that help you reach prospects across email, LinkedIn, and calls.
This Lemlist review breaks down its features, pricing, and performance.
You'll learn what works, what doesn’t, what to expect from onboarding to actual campaign results, and how it compares to Botdog for LinkedIn prospecting.
Why Agencies And Sales Teams Need Reliable Outreach Tools
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You need dependable tools to manage cold outreach efforts and scale client campaigns without losing quality. Manual emailing just wastes time and limits your reach.
With automation and personalization, you can focus on conversations that actually convert instead of repetitive tasks. You can track replies, manage follow-ups, and improve deliverability.
When your team uses consistent workflows, you build stronger relationships and close deals faster.
Teams often juggle multiple clients, each with unique needs. A centralized outreach tool lets you manage all accounts in one place, reducing errors and saving hours every week.
It also gives you flexibility in billing and reporting, which helps keep things transparent with clients.
Integrating your CRM and LinkedIn campaigns through modern software ensures smooth data flow and accurate tracking.
If you’re exploring new ways to scale, check out lead generation automation tools that can complement your outreach setup.
For marketing teams targeting LinkedIn, combining Lemlist with other lead generation software tools can boost visibility and engagement.
These integrations help your team reach prospects faster, personalize outreach at scale, and keep a consistent brand voice across every channel.
What Is Lemlist?
Lemlist is a sales engagement platform that helps you find, contact, and follow up with leads across multiple channels like email, LinkedIn, WhatsApp, and even calls.
Its main users include sales managers, SDRs, account executives, and agency owners who run outbound campaigns for clients.
Agencies can control all accounts from a single interface, assign roles, and track campaign results without mixing data.
For sales teams, it acts as a complete workspace. You can enrich leads, send personalized campaigns, and monitor engagement from one place.
Key Features Of Lemlist
Lemlist lets you run cold email outreach campaigns and automate follow-ups without switching tools.
Its AI-powered system helps you create personalized messages and sequences based on your goals. You can even build personalized landing pages, add personalized images, and adjust tone or length with a quick AI prompt.
A built-in email warm-up tool improves deliverability by mimicking natural sending patterns. It slowly “warms” new accounts to avoid spam filters and build trust with email providers.
You can manage all your conversations with the unified inbox, which gathers replies from every channel in one view. It supports inbox rotation, tagging, and lead assignments, making teamwork smoother.
Lemlist also makes campaign creation easier. You can import leads from a CSV, CRM, or its built-in email finder, then launch multi-channel outreach in a few steps.
Lemlist Pricing, Plans, And Onboarding
Lemlist uses a per-user pricing model. It doesn’t offer a permanent free plan, but the trial gives full access to most features. You can upgrade anytime and add users as your team grows.
Paid plans start at $69 per user per month, with pricing that varies based on the billing cycle and feature level.
However, costs can add up for larger teams since advanced channels like LinkedIn and WhatsApp (paid add-on) are only available on higher-tier plans.
Integrations with tools such as Zapier, Make, n8n, and Clay also require a premium plan.
Onboarding is guided and simple. After signup, you get step-by-step setup help, templates, and optional one-on-one sessions for larger teams.
Performance Review: Deliverability, Integrations, And Support
Image source: G2
Agencies and sales teams like Lemlist for its ease of use, especially when setting up drip campaigns and automating follow-up, saving time and effort.
Its integrations with HubSpot, Salesforce, and Pipedrive let you sync contact data, track interactions, and manage leads without switching platforms. The LinkedIn integration lets you automate sequences, similar to what you’ll find in LinkedIn outreach automation tools we reviewed.
But email deliverability is key to overall performance. While Lemlist has built-in warm-up tools and spam testing, user feedback is mixed.
Even with SPF, DKIM, and DMARC set up, some emails still end up in spam folders, so you need to monitor campaigns to maintain high deliverability rates.
The platform’s AI personalization and sales automation tools are powerful but come with a learning curve, especially for new users.
Image source: G2
Setting up advanced features like custom variables or API connections takes extra time and experimentation. Although Lemlist has tutorials, templates and a community, many users rely on trial and error to master campaign optimization.
Customer support gets mixed reviews. Some users are happy with the onboarding process and guidance they received, while others feel like response times are pretty slow or that live support is somewhat lacking.
Higher-tier plans may have a dedicated account manager, but response times are still inconsistent. And billing and cancellation policies have caused frustration for some Lemlist users.
Overall, Lemlist is great for teams that want to scale personalized outreach, but you should prepare for some setup time, ongoing deliverability checks and occasional support delays.
What Is Botdog?
Botdog is a simple yet powerful outreach automation tool designed for salespeople, recruiters, agencies, and small teams.
It lets you send LinkedIn invitations and follow-up messages on schedule, import contact lists in just a few clicks, and turn LinkedIn into a consistent lead generation and revenue channel.
Trusted by over 5,000 users, Botdog helps add thousands of relevant connections each year and can be fully set up in under three minutes, with no technical skills required.
Because it’s cloud-based, your sales outreach campaigns run automatically even when your computer is off with no need for browser extensions or downloads.
The platform offers fast setup, unlimited campaigns and invitations, and built-in safety features that mimic natural human behavior, helping you grow your network without triggering account restrictions.
Beyond standard automation, Botdog includes AI-driven lead qualification and personalized messaging, plus integrations with tools like HubSpot, Slack, Attio, and Zapier.
You can also customize outreach sequences, manage all campaigns securely in the cloud, and export data quickly for reporting or CRM updates.
Start your free trial today and experience effortless, scalable LinkedIn automation.
Botdog Vs. Lemlist: Which Is Better For LinkedIn Automation?
Botdog is built specifically for LinkedIn outreach: sending connection invites, follow-ups, scraping profiles, and managing multiple accounts all in the cloud, with safety features to mimic human behavior.
Lemlist is a broader outreach tool: it supports multichannel sequences (email + LinkedIn + calling), lead enrichment, and deliverability tools, but LinkedIn features are gated in higher tiers. It's more of an add-on than a core feature.
Botdog vs. Lemlist: Feature matrix for LinkedIn use
For pure LinkedIn outreach, Botdog is more specialized and often easier out of the box. Lemlist shines when you want to run more complex, multichannel campaigns that include LinkedIn as one channel among many.
Botdog vs. Lemlist: Pricing
When it comes to cost, Botdog has a much simpler and more affordable model for teams focused on LinkedIn outreach. Pricing starts at $69 per month if paid monthly or $35 per month per account if billed annually.
All plans include unlimited campaigns, invitations and follow-ups with no limits or extra charges.
For teams or agencies managing 10 or more LinkedIn accounts, Botdog offers an additional 20% discount on annual plans, so it gets even more affordable as you scale, starting at $28 per month.
Lemlist has a per-user pricing model starting at $69 per month for the Email Pro plan, which is mainly focused on email automation.
To get LinkedIn outreach and multichannel features, you need to upgrade to the Multichannel Expert plan at $99 per month per user. Larger organizations can also opt for custom Enterprise pricing, but the cost increases significantly as you add more seats.
The key difference is value for money. Botdog provides full LinkedIn automation from the entry plan, featuring cloud-based, AI-assisted personalization and integration with Sales Navigator and Recruiter.
Lemlist bundles a broader feature set for email, calling, and CRM automation, which is great for multichannel outreach campaigns but often too much if your main goal is LinkedIn prospecting.
Overall, Botdog offers the same automation power for a fraction of the cost, with a simple setup, unlimited outreach, and discounts for growing teams and agencies.
Lemlist is a solid all-in-one platform for larger sales processes, but for pure LinkedIn automation, Botdog is the more efficient and cost-effective choice.
Start a free trial now.
Best Practices For Choosing And Using Outreach Tools
Start by mapping your outreach strategy to your daily workflow. It’s usually easier to pick a tool that fits your team’s habits instead of forcing everyone to change.
Look for features like shared inboxes, CRM integrations, and role-based permissions. These things make collaboration less of a headache for agencies and sales teams.
Balance automation with personalization
Automation speeds things up, but it’s personalization that actually gets replies. Use AI to scale your outreach, but don’t lose your human touch.
Automate repetitive stuff like scheduling or lead enrichment. Still, write custom intros or subject lines yourself.
The best tools for sales process automation help you streamline tasks without sounding robotic.
Ensure compliance
Stick to platform limits and privacy laws. Don’t go overboard with LinkedIn messages or scrape sketchy data.
Your outreach tool should handle safe sending limits, unsubscribe options, and email warm-up. That way, you’ll protect both deliverability and your reputation.
Measure ROI and optimize campaigns
Keep an eye on open, click, and reply rates. That’s how you know what’s landing and what’s not.
Try small A/B tests on subject lines or timing. Built-in reporting dashboards help you tweak your outreach based on real results, not just gut feeling.
Conclusion: Is Lemlist Worth It?
If you manage outreach for an agency or sales team, you want a tool that saves time and delivers consistent results.
Lemlist offers solid personalization and automation, but you may face limits due to setup complexity.
Botdog focuses on simplicity and reliability. You can launch campaigns faster, track performance clearly, and get responsive support when you need help.
For teams that handle multiple clients, Botdog’s account management and analytics make scaling outreach easier. You can test campaigns, refine targeting, and measure ROI without juggling multiple dashboards.
If you want fewer headaches and better results on LinkedIn, start a free trial with Botdog and see how it fits your workflow before committing long-term.
FAQs About Lemlist
Is Lemlist a good tool?
Yes, Lemlist is solid. You can automate and personalize outreach across email, LinkedIn, and calls. It helps boost reply rates with AI-driven sequences and tracking tools.
Plenty of sales teams like how it balances automation and customization. The learning curve for the advanced features is a bit steep, though.
What is the best alternative to Lemlist?
If LinkedIn automation is your main thing, Botdog should be your first choice. It's simple, safe, AI-powered, cloud-based and affordable.
It also gives you great discounts if you manage 10+ LinkedIn accounts.
Check out the pricing.
What is Lemlist used for?
Lemlist helps you manage cold outreach campaigns. You can combine email, LinkedIn, and phone steps. It tracks opens, clicks, and replies, and lets you personalize at scale.
Agencies use it to juggle multi-account prospecting and to improve email deliverability.
How much does Lemlist cost?
Lemlist offers pricing plans starting at $69 per user monthly for email outreach. The Multichannel Expert plan is priced at $99 per user each month, and there is also an Enterprise plan with custom pricing.
Is Lemlist safe to use with LinkedIn?
Lemlist follows LinkedIn’s activity limits to keep things low-risk. You can set daily invites and message caps to stay compliant.
Still, no third-party tool gets official LinkedIn approval, so go easy and don’t spam.
Can Lemlist handle multiple accounts for agencies?
Yes, you can connect several email or LinkedIn accounts under one workspace. Teams can assign leads, share inboxes, and track performance together.
This setup helps agencies handle multiple clients without constantly switching tools.
How does Botdog differ from Lemlist?
Botdog is built primarily for LinkedIn automation. Its entire feature set revolves around automating LinkedIn invites, follow-ups, connection withdrawals, data scraping, and team-level outreach from one platform.
It offers faster setup, fewer distractions, and focuses on making LinkedIn outreach safe and efficient. Because it’s designed for that single purpose, you avoid paying for unused channels or features.
Which tool is better for cold outreach in 2025?
Lemlist stays strong for all-around outreach, thanks to its AI and multichannel workflows. But if you’re focused on LinkedIn, Botdog includes safety features (delays, mimicking human behavior) meant to reduce LinkedIn flagging, which is key for sustained cold outreach.
What’s the best option for small vs. enterprise sales teams?
Whether you’re a small sales team or a large enterprise, Botdog offers a more efficient and scalable solution for LinkedIn outreach.
Its simple, cloud-based setup lets small teams launch campaigns in minutes without technical help, while larger organizations benefit from multi-account management, team collaboration, and API integrations that support growth at scale.
Unlike tools that gate key features behind costly tiers, Botdog provides full LinkedIn automation, unlimited campaigns, AI lead qualification, and built-in safety controls, from the start, delivering better value, faster results, and lower overhead for teams of any size.
