Your LinkedIn summary (aka LinkedIn bio or LinkedIn “About” section) is as important as your resume. When done right, it opens doors to potential customers, partners, and opportunities.
But how do you summarize your professional experience, not to mention your personality, into a few paragraphs? How do you highlight your successes? Explain your career path? And, say all the things you need people to know in 2,600 characters?
Maybe you need a little help and a lot of inspiration. That’s why we’ve pulled together some of the best LinkedIn summary examples to get you started.
Let’s get into it.
What is a LinkedIn Summary?
Your LinkedIn summary lives at the top of your profile and gives you space to showcase your achievements, what you’re doing, and where you’re going in your career.
A solid summary grabs attention fast. It highlights your personal brand, professional identity, and the value you bring. It also boosts your profile’s visibility.
LinkedIn scans your headline and summary for relevant keywords, ranking your profile higher in searches when they match, making it easier for recruiters, clients, and connections to find you.
7 LinkedIn Summary Examples to Take Inspiration From
Looking for ideas? Check these out 👇
Nick Frost, Co-Founder at Botdog
Nick Frost’s LinkedIn bio takes a creative, community-first approach. Instead of listing credentials, he treats his profile as an experiment, tracking his journey to one million followers. He shares updates, milestones, and is honest about wins and failures.
His tone is playful, open, and focused on building a movement, not promoting himself. It’s a great example for anyone prioritizing engagement and authenticity.
Goldie Chan, Founder & Head of Strategy at Warm Robots
Goldie Chan’s profile is a masterclass in personal branding. She combines an approachable tone with impressive achievements, like being a LinkedIn Top Voice with over 80M content views and running her own agency, Warm Robots.
Her summary is clear and easy to navigate, using bold formatting and sub-sections to guide readers. She outlines exactly how to work with her—keynotes, brand partnerships, consulting—while sharing her story as a Forbes contributor, author, and speaker.
Goldie’s personality shines through phrases like “eternal nerd” and “Oprah of LinkedIn,” which make her profile both relatable and authoritative. It's a great example for anyone looking to balance credibility with a personal touch.
Andy Foote, LinkedIn Strategy Coach at LinkedInsights
Andy Foote’s “About” section shows how to mix credibility, personality, and humor to highlight expertise.
With over a decade of experience, he focuses on how he helps clients through consulting, workshops, and speaking engagements. Instead of listing achievements, he emphasizes delivering insights, tailored advice, and real results.
Andy also adds personality by joking that his British accent boosts his IQ.
This type of summary works for consultants and coaches who want to sound approachable while showcasing their experience.
Katelyn Bourgoin, Founder & CEO at Learn Why We Buy
Katelyn Bourgoin’s LinkedIn summary is clear, organized, and straight to the point. She focuses on solving her audience’s problems by offering tools like her buyer psychology newsletter and AI-powered products.
Bold headings like “Here’s how I can help” make it easy to navigate, and each section includes clear calls to action, like subscribing or learning more about her services.
Her friendly tone and simple layout make it easy for readers to understand her value and take action.
Robin Choy, Founder at Batch Ventures & Co-Creator of Botdog
Robin Choy’s LinkedIn summary works because it’s personal, clear, and focused on his experience. He shares his journey of leading HireSweet for eight years, learning tough lessons, and his move into investing.
The tone is casual but confident, showing his achievements without feeling overhyped.
Instead of relying on buzzwords, Robin explains what he did and what he learned. He includes personal details like running, cycling, and bootstrapping Botdog to make his story relatable.
This type of LinkedIn bio is perfect for founders or investors who want to tell their story authentically.
Ann Handley, Chief Content Officer at MarketingProfs
Ann Handley’s bio is a great example of how to highlight expertise without overcomplicating things. She lays out her accomplishments clearly: becoming the first Chief Content Officer, co-founding a major company, and writing bestselling books.
The strength of her profile is in its simplicity. It’s focused on real achievements and industry recognition without any fluff. The tone is professional and confident, making her easy to trust.
If you’re in a marketing or leadership role, her approach shows how to communicate experience in a clear, impactful way.
Justin Welsh, Creator of The Operating System & The Content OS
Justin Welsh’s “About” section shows how to tell a great personal story while building credibility. He starts with a key moment—burning out and leaving a high-level job—and uses it to explain his shift to becoming a solopreneur.
It’s personal but packed with proof. He backs it up with real numbers about revenue, followers, and course outcomes, making his success clear and believable. The tone is honest, confident, and easy to follow. Plus, the clean formatting with short sections and symbols makes it quick to read.
It’s a great example for solo business owners looking to turn experience into authority and build a standout brand.
How to Write a Show-Stopping LinkedIn Summary
Ready to write the perfect LinkedIn “About” section, but don’t know where to start? Here’s the secret sauce.
Start with the Basics
Know you goals before you start writing you LinkedIn summary. Are you looking for a new job? Growing your network? Building your personal brand? Let you goals guide you, then, think about your audience. Are you trying to land new clients? Connect with peers? Attract top talent? Tailor your message to match their interests.
Try using keywords that will make your profile easier to find in searches. For example, if you want to land a leadership role, focus on keywords like “team management” or “strategic planning”.
Hit Them With the Hook
Hey there attention seekers!
The hook should spark curiosity, even if it’s quirky. If it represents who you are, what you do, and keeps eyes on your profile, you’re doing it right.
Here’s some inspo for your next hook:
- Try a personal story that segues into your expertise
- Ask a question that sparks intrigue
- Inject some humor into bland corporate speak
Highlight Your Expertise
What makes you special? What are you doing better?
Focus on your most prominent strengths that will catch the people you’re hoping to connect with. For example, if you’re a marketing professional with a proven track record in lead generation, highlight that expertise with some stats.
Provide Specific Examples of Your Success
Not to brag but…
Talk about real wins, like launching a product that hit $1M in revenue within six months or increasing website traffic by 200% in a year.
Keep it short and action-focused. Highlight results that speak directly to the audience you want to impress.
Ask Them to Take Action
Showing off your skills or product benefits might impress people, but it won’t always lead to action. If you want prospects to engage, you need to be clear about what you want them to do.
Ask directly. Whether it’s checking your portfolio, signing up for an event, or getting in touch with you, let them know the next step. Focus on the action that supports your goals, and don’t hesitate to ask, just do it politely.
Turning LinkedIn Connections into Real Opportunities with Botdog
Writing a strong LinkedIn summary is just the start. Once your network grows, managing those relationships can get overwhelming. That’s where Botdog comes in.
Botdog is a LinkedIn assistant that keeps your networking organized and efficient. Here’s how:
- Stay on top of conversations with tools to track and organize messages.
- Follow up on time using custom tags and reminders.
- Automate outreach without losing the personal touch.
Whether you’re growing your business, booking calls, or managing inbox chaos, Botdog makes LinkedIn work smarter for you. Ready to level up your LinkedIn game? Try Botdog for free today!
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